7 Strategies for Property Managers to Attract and Retain Tenants in Commercial Real Estate
When it comes to office spaces, it is not just about handing over the infrastructure, walls, and windows. Instead, it is about crafting and creating a sustainable tenant environment where tenants thrive. As a facility manager or office building owner, you know that happy tenants are crucial to success. Today’s tenants seek more than a space; they desire a complete experience. From interactions with building managers to community-building initiatives, they want a well-facilitated workspace where they can thrive.
According to a study conducted by the Office of Facilities and Administrative Services, Division of Facilities Management, U.S.A, in February 2015. The study was conducted on 173 respondents from MIB. The study says that the majority of the respondent’s most significant concern was regarding the facilities management of the office. The survey found that 65% of respondents are satisfied with the facilities provided by the management service. Furthermore, 79% of the respondents agreed that the restrooms were clean and well-stocked. The study was focused on the facility management of the office infrastructure, such as building and office cleaning, trash and recycling removal, pest control, mechanical systems and utility support (i.e., HVAC, plumbing, electricity, water, etc.), safety and indoor air quality, and elevator maintenance.
The findings underscore how inadequate facilities management, even when it does not result in immediate harm or injury, can significantly influence the boarder’s experience. Today’s renters seek more than a space; they desire an entire experience. From interactions with building managers to community-building initiatives, in the post-COVID-19 pandemic era, a property with well-rounded facilities is all that matters.
This blog will provide insights on key strategies to boost tenant retention so that your commercial property stands out among others. Learn how to manage your property to get a competitive edge above others. Let’s explore the best practices that will not only increase your turnover but will also to create rental properties that resonate with tenants, making your property a sought-after gem in the bustling commercial real estate market.
Property Management Strategies for Tenant Attraction and Retention
Here are some strategies to help you attract and retain tenants
1. Offer a positive and motivating commercial real estate
When tenants enter your commercial space, they are not just seeking an address but looking for a vibe where they can feel motivated and unleash their maximum productivity without worrying much. This is where strategic amenities and services become essential, as they are not just add-ons but game-changers that can set your building apart.
For example, having a fitness centre within the building is not just a gym; it’s an invitation to a healthier lifestyle. This can attract wellness-conscious professionals who appreciate such facilities. Additionally, shared workspaces that promote creativity and collaboration are not just desks but also hubs of innovation.
This statement is reinforced through a survey conducted by NAIOP in the post-corona period; since the work from the office is resuming, lessees are choosing quantity for quality. Businesses would prefer smaller office spaces in conveniently located modern buildings with amenities that will draw workers to the office and improve productivity rather than ones with fewer facilities. Logically, thoughtful facilities increase the velocity of tenant attraction and maximize tenant satisfaction in commercial properties.
For instance, intelligent buildings are equipped with features that can adjust the lighting and temperature according to tenants’ preferences. In addition, they offer high-speed internet as fast as lightning and advanced security systems that make the tenants feel safe. It’s not just about gadgets, but more about improving the efficiency and convenience for everyone.
2. Sustain environmental and productive commercial buildings:
In the context of commercial buildings, displaying badges that certify sustainability is of crucial importance. These certifications, such as LEED (Leadership in Energy and Environmental Design), are not just a buzzword but a tangible commitment to sustainable practices. They demonstrate your building’s energy-efficient systems, LED lights, waste reduction programs, and efforts to minimize carbon footprint. Such actions go beyond maximizing profits and communicating that your building cares about its environment.
Additionally, tenants today are conscious of their impact on the planet and want to be a part of something meaningful. By adopting eco-friendly practices, your building can appeal to their values and establish a connection with them. Green initiatives are not just a way to differentiate your building, but they can also positively impact occupancy rates, rents, tenant retention, and overall value. Research conducted by JLL, a UK-based organization, has demonstrated that 89% of “leading” occupiers have carbon emissions reporting that is communicated externally regularly. Such reporting can influence the decision of potential tenants and their choice of building.
Therefore, if you aim to attract and retain commercial tenants, it is essential to recognize that creating a workspace that encourages productivity and is environmentally friendly is not just a trend but a winning strategy that makes your building a desirable home for businesses that care about the planet and their future.
3. Design flexible and customizable office spaces:
In the contemporary business landscape, tenants require a workplace tailored to their preferences and work patterns. Imagine having an office floor that can quickly adapt from cozy work nooks to a collaborative brainstorming hub, all at the push of a button. This level of flexibility is akin to having a space that is as agile as your trusted yoga instructor.
Additionally, customizable floor plans that can be adjusted and reoriented to match the specific needs of tenants allow them to create their ideal work setup with ease. Moreover, the advantages of such flexible work environments are manifold.
By catering customized solutions to their diverse needs, you can foster a sense of community among your tenants. For instance, a tech startup might require an open space for coding marathons and a quiet corner for ideation sessions. When you can provide such tailor-made solutions, you can develop a loyal tenant base that sees you as more than just a space provider.
Therefore, if you are looking to stay ahead of the curve in the highly competitive commercial real estate market, it is essential to understand that your success lies in going beyond the mere provision of space.
4. Invest in engaging and understanding tenants:
Have you ever experienced a fulfilling conversation that brightened your day? Consider your tenants as valuable conversation partners, and see interacting with them as an opportunity to cultivate a meaningful relationship. Maintaining open communication is a crucial element of this relationship, as it demonstrates to your tenants that you value and appreciate their input.
By actively seeking out feedback, you show that you are committed to improving their experience, which ultimately results in happier and more loyal tenants. Organizing events for your tenants is another fantastic way to foster a sense of community, which can have a significant impact on their satisfaction and retention.
Tenant engagement not only brings joy to your tenants, but it also adds value to your property in the real estate market. When potential tenants see that you prioritize building relationships, it adds a new layer of appeal to your property. Therefore, investing in tenant satisfaction and engagement can be a crucial step towards achieving a successful ROI.
5. Make your commercial space technically smart:
In a study report published by Ernst &Young, a technology provider commented, “Real estate firms are now realizing they need to shift to the changing technology landscape to stay relevant and gain an edge on their competitiveness.” Technology-enabled buildings are crucial to retaining renters, as they significantly enhance the tenant experience and make daily life more convenient. These modern buildings leverage cutting-edge technology to improve security, streamline operations, and provide residents with a higher-quality work environment.
One of the primary ways tech-enabled buildings boost tenant satisfaction is through increased convenience. Digital locks and keyless entry systems eliminate the hassle of carrying physical keys and the fear of getting locked out. Additionally, intelligent package delivery systems ensure tenants receive their parcels securely and on time.
Security is another significant benefit. Advanced surveillance systems with automated access controls, smart cameras, and sensors create a sense of safety for tenants, offering peace of mind. Intrusion detection systems and smart alarms provide real-time alerts to tenants and property management, further enhancing security.
These buildings also promote energy efficiency with smart thermostats and lighting automation. Tenants can remotely control their heating, cooling, and lighting, reducing energy consumption and utility bills. Maintenance and repair processes are expedited through IoT sensors that detect issues like leaks or HVAC problems in real time. This quick response to maintenance requests increases tenant satisfaction.
Tech-enabled buildings with adequate management system foster community engagement through tenant portals and apps, enabling easy communication with property management, issue reporting, and access to critical information. Amenities like fitness centers or event spaces can be reserved through these platforms, promoting a sense of community.
Property managers benefit from remote management capabilities, enabling them to oversee various building aspects remotely and respond promptly to issues. This reduces the need for on-site staff. Moreover, tech-enabled buildings are better equipped for resilience and disaster preparedness, integrating systems like early warning alerts and emergency communication to enhance tenant safety.
Finally, these buildings are forward-thinking and adaptable. Tenants are more likely to remain in properties that embrace emerging technologies, ensuring they can enjoy the advantages of the latest advancements.
6. Draft lease agreements in the best interest of the renter:
As a property manager or an office building owner, it is essential to create transparent lease agreements to foster a good relationship with your tenants before you lease up property. Just like finding a product with a clear label and no hidden clauses, transparent lease agreements make tenants feel assured that they are signing up for something with no hidden surprises. Flexibility in lease terms is a crucial factor in maintaining a healthy tenant-landlord relationship. It shows that you understand the needs of your tenants and are willing to adapt to their changing circumstances.
Tenants feel more valued and respected when their needs are taken into account, which leads to higher tenant retention rates. Clarity plays a significant role in creating successful lease agreements. It is not just about avoiding confusion but also about building trust with your tenants. Confusing jargon in a lease agreement can lead to uncertainty and doubt, damaging the relationship between the landlord and the tenant.
When tenants understand every word of the lease agreement, it shows that the landlord is transparent and trustworthy. In conclusion, creating transparent lease agreements with flexible lease terms and clear language is an essential component of a successful tenant-landlord relationship. It helps establish trust and builds a healthy relationship between the landlord and the tenant, leading to a mutually beneficial partnership.
7. Maintain a well-facilitated commercial space:
Have you ever had a light bulb flicker or a leaky faucet in your building and wished you could have someone come in immediately and fix it? Imagine if you had an app that allowed you to do just that. A facility management app can be the solution you need to create a hassle-free environment for your tenants. With this app, your tenants can easily report any issue they encounter by simply tapping a button on their phone.
Once you receive the notification, you can promptly take action and assign the right person to fix the issue. This quick and seamless experience shows your tenants that you have their backs and are lightning-fast in resolving problems. By providing top-notch property management, you can impress your tenants and create a lasting impression with them, telling their friends and renewing their leases. This can lead to a higher tenant retention rate, making your building the go-to place in the real estate market.
The benefits of using a facility management app are not just limited to happy tenants but also the numbers. Satisfied tenants are more likely to spread the good word about your building, leading to free commercial real estate marketing that money can’t buy. In short, a facility management app is not just an app; and it can be your sidekick in creating an environment where tenants will flourish.
How to be a Successful Property Manager
So, our write-up above reinstates that providing four walls and a roof is not enough to retain and satisfy clients; you must hire a professional to attain the epitome level of success in property management. It is about crafting a sustainable tenant environment where individuals will unleash their maximum productivity. As a facility manager or office building owner, we understand the pivotal importance of contented tenants, and hence, we have presented you with these strategies. Modern-day tenants do not seek a mere working space; they yearn for a holistic experience. From their interactions with building managers to community-building initiatives, they desire a well-facilitated workspace where they can excel.
This blog has shed light on critical strategies to elevate tenant retention, setting your commercial property apart in a competitive market. These strategies encompass offering your tenant a motivating infrastructure that transcends mere amenities, sustaining environmentally conscious practices that align with tenant values, and designing flexible and customizable offices. The strategy focuses on engaging and understanding tenants through communication and events, embracing technology to enhance tenant convenience and security, and drafting tenant-friendly lease agreements. To conclude, our strategies emphasize efficiently maintaining a well-facilitated space that caters to tenant needs.
Ultimately, the message is clear: tenant satisfaction and retention aren’t just buzzwords but keys to a thriving commercial property. By implementing these strategies and with an efficient facility management app, you can create an environment that resonates with tenants, making your property a highly sought-after gem in the retail real estate landscape. Your success lies in providing more than just space; it’s about fostering a dynamic and enriching tenant experience that sets you apart from the rest.
To know more about providing a cutting-edge experience to your customers, drop us a mail or reach us out at FieldCircle.
