5 Signs Your Plumbing Business is Leaking Profit
When you overview your plumbing business, everything seems fine. You are getting a fair number of enquiries. You have best plumbers in your team. They work hard—attend a lot of service requests.
But still the profit do not increase.
It means your business is leaking profit. There could be many reasons for profit leakage. You have to find the exact cause to fix the problem.
Detecting profit leakage in your plumbing business may be daunting but it doesn’t mean you can’t deal with it. You need to scrutinize the business processes, employees, and customers on multiple aspects and find out the elements that might be affecting your profits.
Below are the 5 signs that your plumbing business is leaking profit. These signs will help you determine the elements contributing to the profit leakage in your plumbing business.
1. You are not able to handle customers effectively
As a plumbing business owner, are answers to the following questions at your fingertips?
- Your customer lifetime value?
- Average number of service requests from same customer per year and over the lifetime?
- Average service request revenue per customer?
Answers to these questions in the negative means you need to reinvent your customer handling strategy. Any business usually handles a customer at three levels—onboarding new customers, retaining existing customers, and maximizing the benefits from customers in the form of referrals and new services.
Is your business able to handle the customers at all three levels?
The last two levels are the most challenging, but if the concerns are addressed well, you will not only be able to plug up the leaks in your profitability, but also generate more revenue. To do that, you have to understand the lifetime value of every individual customer and sense the new customer acquisition cost as well as their lifetime value.
Here are 5 signs that reveal you are not able to handle customers effectively.
- You don’t have clarity on what your customers want
- You are not able to keep in touch with your clients on a routine basis
- You are not able to push new services to your existing customers
- You are not getting enough referrals from your existing customers
- You are not able to deal with difficult clients—the panicked customer with a burst pipe or large and complex underground pipe repair and maintenance.
What would you need to better manage your customers?
In the digital era, there is nothing that you can’t handle. Get assistance from digital tools and technologies like a plumbing software and apps which would enable you to get a real-time status of your customers and ability to track their response to your services and marketing activities, thus removing the guesswork from your system.
2. You are not able to generate good leads
Bad leads mean you are not able to attain marketing effectiveness.
You may have been investing in some form of marketing to generate leads. And if you are getting bad leads that means your marketing campaigns are not hitting the right audience.
Result—a waste of money and valuable time.
Plumbing service providers usually target the client from nearby locations. Although the competition may not be fierce, it is generally tough. Having a team of skilled plumbers is not enough. You have to build a smart marketing strategy and system that when a customer is dealing with an emergency, they automatically call you up for fixing.
For generating good leads, you have to think from two perspectives:
- Plumbing is an emergency business: People usually don’t call when things run smooth. To handle a distressed customer, you need a ready-to-dispatch team empowered with tools and information about tasks to be done. Using plumbing scheduling software for scheduling and dispatching plumbers, anytime, anywhere can help you handle emergencies well.
- Marketing campaigns that drive results: Build campaigns that drive results. To effectively check on which platform most of your customers are active, you will be needing the help of analytics and marketing tools.
Explore the tools and choose the one that integrates with your existing systems.
3. You are not making the most of your greatest resources—employees
In the plumbing business, skilled plumbers are your most valuable resource. To provide better service, you need to empower them with the right plumbing tools to perform the task efficiently.
From receiving an enquiry from the client to sending the skilled plumber for the job with the right tool, at the right time involves a series of process that needs to be done immediately. In doing so, if you are facing these challenges, one of those might be the reason behind profit leakage.
- Poor plumbing jobs scheduling, planning and work order management
- Plumbers are not equipped with the right tool when they reach the location
- Unable to track the location of plumbers and how well they have performed the task
- Discrepancy between invoice generated by the plumber and actual invoice
- No recruitment or training strategies in place
Seek support in technology to resolve the issues and improve your process efficiency.
4. You don’t have clarity on how effective is each of your revenue sources
Two quick questions:
- Are you aware of where you are making the most of your money in real-time?
- Do you think you have priced your services the right way?
If the answer is yes, then it might not be the reason for profit leakage. Skip to the next sign. And if no, review your processes and work on the following factors:
- Build an information structure that captures every revenue stream of your plumbing business
- Embrace automation by using plumbing estimating software for effective management of your revenue streams; the one that can provide you real-time status and help you generate insight into the revenue streams.
Make sure you have a system in place to manage the influx of new inquiries, sales, and services.
5. You don’t have a list of your expenses at your fingertips
In many respects, a plumbing business cannot distance itself from suppliers. Although plumbers in cities have the benefit of digitalization of the purchases, plumbing companies in semi-urban areas don’t have such benefits. They have to keep the stock ready for urgent demand, which means buying new equipment and tools along with timely maintenance and repair of existing tools is expensive.
Besides, traveling is an indispensable part of a plumber’s job to which a cost factor is involved considering the distance.
A plumbing company can deal with such scenarios by using effective vendor management and route optimization solutions, which could provide them insight into the expenses so that they can take better decisions.
If you are unable to do so, you are letting your money slip between fingers.
Sustainable Solution to Plug the Profit Leakage
As a plumbing business head, if you are seeing these signs, it is time for you to empower your decision-making, set short-term and long-term goals, and review the digital applications and tools that could help you achieve those goals.
When it comes to plumbing software applications, FieldCircle is an easy-to-use plumbing company software that helps you manage your employees, customers, and processes in a manner that every information is available right at your fingertips.
You can schedule appointments, track your on-field plumbers, optimize routes, and generate invoices. Through its in-built analytics tool, you can get a deep insight into your processes so that you can take better decisions to plug profit leakages.
Book a personalized demo
Learn how other similar businesses use FieldCircle to win more customers and make their service team more productive.